Basketball With Emotion, Movement, and Story.

Starting at $150

Documentary hoop culture photography that captures the grit, the rhythm, the stillness, and the moments that live beyond the game.

Not just action shots.
Not just highlights.
Real storytelling — the intensity, the passion, the community, the grind.

Book a Basketball Session
A young man practicing basketball on an indoor court, dribbling a basketball, while wearing a black hoodie, yellow shorts, and bright green sneakers. In the background, other players and spectators are visible, with a digital scoreboard showing 2:32 remaining in the game.
A man with a black beanie and white sweater with red and gray stripes is tossing a basketball in the air against a clear blue sky.

Basketball is movement.
Basketball is energy.
Basketball is heart.

I don’t just photograph plays — I document the story of the athlete, the emotion of the moment, the breath between possessions, the community behind the scenes.

Whether you’re a hooper, a trainer, a team, or a creator, my hoops photography blends:
• storytelling
• emotion
• intensity
• cinematic light
• culture and personality

These images don’t just show what happened.
They show who you are as an athlete.

More Than a Game — It’s Culture.

See How We Create Together

A cinematic look into the players, gyms, movement, and culture that define the game.

What Your Hoop Session Gives You

This isn’t about highlight reels — it’s about identity.

You’re getting:

  • Images that show the athlete you really are — not just what happened on the court.

  • Content for social media, recruiting, sponsorships, and personal brand building.

  • A cinematic story of your presence, intensity, and personality.

  • Photos that separate you from the average gym snapshot.

  • Moments that document the grind — not just the wins.

The Hoops Experience

Step-by-step:

  • We talk about your level, your goals, your gym environment, and the type of visuals you want — gritty, clean, cinematic, documentary, hype, or emotional.

  • I cover warmups, movement, candid moments, play sequences, reactions, sideline energy, and lifestyle portraits — the full story.

  • I look for emotion, intensity, and personality — not just highlights.
    This is where the cinematic storytelling comes in.

  • A curated gallery of images perfect for:
    • social media
    • recruiting pages
    • sponsorship decks
    • team promotions
    • personal branding
    • creator content

Our HOOP PACKAGES

  • Includes:
    • 30–45 minutes
    • 20+ edited images
    • Warmups + play + portraits
    • Great for creators & hoopers building their page

    Best For:
    Pick-up runs, influencer content, local runs, tournaments, trainer sessions.


    Showcase your presence and personality on the court — not just a play-by-play.

  • Includes:
    • 1 hour
    • Full storytelling coverage
    • 40–50 edited images
    • Lifestyle + warmups + mid-game + portraits
    • Perfect for personal branding

    Best For:
    Athletes wanting consistent content or building a recruiting/creator presence.

    A complete visual identity of you as an athlete — emotion, movement, intensity.

  • 1.5–2 hours
    • Full game documentary coverage
    • 75+ edited images
    • Team moments, reactions, emotion, sidelines
    • Optional 20–30 sec hype clip

    Best For:
    High-level players, teams, trainers, pro runs, events, tournaments.

    A cinematic, documentary archive of your game — the moments you can’t see while you're playing.

Book a Session
  • Love Reno, he does great work and is so friendly!

    Emily Velez

  • Reno is undoubtedly one of the best photographers in Jacksonville. His passion for his craft and dedication to his clients are truly remarkable. I would highly recommend him, 10/10. Reno is professional, detail-oriented, and committed to bringing your vision to life. He also has a quick turnaround time for delivering photos.

    Tessa Henderson

  • Artfvlt has the most talented team for all your creative needs, whether it's photos, videos, or anything else in between. They are diverse in all their projects and show a high level of creativity! I've worked with them for the last few years now and have gotten most of my shoots done by them. Especially when it comes to big and important shoots, Artfvlt has been my go-to, and thus far has been nothing but a pleasant, professional, and even a fun experience. I would highly recommend it to everyone, no matter if you need portraits, automotive, or even an event shot!!

    Mohammed Quader

  • Reno is an amazing artist! I highly recommend his work. I have done several photo shoots with him for my jewelry business - he executes it every time!

    Jenny Gerhard

  • Reno is a multi talented artist that really has an eye for shots and editing. Having work made from Reno is a very easy experience, he can articulate the shot to customers in a way that they can understand. Having worked on videos and projects together Reno is a great team mate, collaborating is nice, progressive and informative. Thats how he treats his clients, nowadays that hard to find !

    Andre Carriere

  • Been working Reno for a while now. I Highly recommend And advise everyone to hit him up immediately if you are in the Jax and palm coast area!!!

    Kevin Roulhac

  • Super professional pictures came out better than I could’ve even imagine.Would definitely recommend his services for your next shoot!

    Devin Delle Donne

  • Stumbled upon Artfvlt productions while performing. The staff curated a treatment and executed everything well! High recommendation nationwide.

    Ra'jon Taylor

Ready To Tell Your Story On the Court?

From highlight moments to emotional storytelling, let’s document your journey as an athlete.

Book Your Hoops Session