I’m Reno Scott — a photographer and creative director based in Jacksonville, Florida, with roots in Philadelphia.

Philadelphia shaped how I see the world. The pace, the grit, the honesty. It’s a city where culture isn’t packaged — it’s lived in. Growing up there taught me to pay attention: to people, to movement, to emotion, and to what’s happening between moments. That instinct is still at the core of my work.

Photography became my way of documenting what felt real. Not perfection — presence. I’m drawn to narrative stories and documentary work, where the goal isn’t to manufacture a moment but to recognize it when it happens. Whether I’m working with brands, athletes, or creatives, I care about images that feel lived in and honest, not over-produced or performative.

Outside of photography, my interests live at the intersection of culture. I’ve always been inspired by music, art, and fashion — not as trends, but as languages. Album rollouts, personal style, underground scenes, and visual identity all inform how I think about storytelling and creative direction.

I also have a deep appreciation for JDM car culture. The design philosophy, the restraint, the engineering, the personal narratives behind each build — cars are another form of self-expression to me. They say a lot without needing explanation. That same idea shows up in my work visually: intention over excess.

Growing up, my favorite movie was Lilo & Stitch. At the time, I didn’t know why it stuck with me — but looking back, it makes sense. It’s a story about belonging, chosen family, and finding connection in unexpected places. A lot of my work circles those same themes, whether consciously or not.

Basketball was another early influence. Watching Allen Iverson wasn’t just about the game — it was about identity. About showing up as yourself even when the world expects something different. That mentality still resonates with me and quietly informs how I approach creative work and collaboration.

Artfvlt exists as an extension of all of this. What started as a personal creative outlet is evolving into a broader platform — a studio practice paired with an editorial and magazine direction. Artfvlt is about documenting culture across mediums: photography, film, and long-form storytelling. It’s a space for highlighting artists, athletes, and creatives who are building meaningful work on their own terms.

At its core, my work is about observation and intention. I don’t chase trends. I don’t over-direct moments that don’t need it. I care about story, composition, and emotional weight — imagery that holds value beyond the moment it was made.

I collaborate with brands, creatives, and athletes who value authenticity, who understand the power of restraint, and who want work that reflects who they actually are.

Available for commissioned projects and select collaborations.